Note: stinson, Radical Notion (independent media), or any of the other properties we own are in no way partnered with Topspin Media or the Berklee College of Music. This blog post is not an official review, as stinson has never had any first-had experience with using the Topspin platform. We in no way receive any compensation for writing this post. In fact, Topspin and the Berklee College of Music don’t even know we’re publishing this.
Truth be told, in many ways I wish Radical Notion (independent media) was Topspin Media. But I know we’ll get there eventually, as many aspects of what Topspin does (along with building on that via our own unique offerings) are what we have our sights set on for developing into over the long term.
In any case, Topspin has partnered with the Berklee College of Music online school to offer a course in direct-to-fan marketing, “Online Music Marketing With Topspin.” This is the second time they have offered this course, the first being a great success.
Direct-to-fan marketing is where the future of the music business is, and if you’ve followed me and what I’ve been constantly preaching for the last few years, you know that I’m a huge advocate of the types of ideas people like Seth Godin, Terry McBride, and Ian Rogers (among many, many others) share. [continue reading…]
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People DO! Support Music!
by stinson on March 29, 2011
When people say, “No one is supporting music, buying concert tickets, etc,” they have brain damage. That’s not true.
For example, I went to the Cold War Kids show last nite at Cannery Ballroom in Nashville and it was packed! Further, everyone was singing the songs religiously.
Another example… the Lightning 100 Birthday Party Show happening at 3rd and Lindsley tonite (3/29) just SOLD OUT.
Another example… the average revenue per transaction across everything Topspin has sold to date is $26.
The point is that if you create meaning, you’re going to be relevant with people. If you ignore everything going on around you, people will ignore you.
//stinson
Blog: www.producernotes.com
Twitter: @stsn
Facebook: www.facebook.com/stnsn
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