I‘m a fairly regular reader of Hypebot, and today I came across post there, Skybox Offers Their Fans An Alternative to Filesharing, which covers a dialogue Skybox opened with their fans offering a win/win proposal to those who download their record from filesharing sites.
They suggest that anyone who likes the album pick a favorite song, and email it to 10 friends. On their website Skybox supports this request by including share buttons on all the music players on the site. Here’s the original post on the Skybox website: http://skyboxmusic.com/2010/04/filesharing-ok-cool-but-do-us-a-favor-too/
I had never heard of Skybox, but any band who understands fan engagement and puts their fans first (which Skybox is clearly doing), always gets me intrigued. So I popped over to their site to listen to some music. The first track I came across was In a Dream, which they were offering as a download in exchange for an email address. I did, in fact, like the song, so right then-as I was completely inspired by what the band is doing on a fan engagement level, as well as backing that up with good music-I decided that I needed to take them up on their offer and help them share their music. At the bottom of this post you will find the music player embedded. [continue reading…]
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