From the category archives:
Remember the prom? Some people had it better than others. I had fun…. but I noticed that some people had a hard time finding that special someone, for a lot of different reasons.
Let’s cut to the chase: in American culture, girls typically have to wait for guys to ask them to the prom. But they can’t just do NOTHING, they have to make themselves attractive. It’s a huge game, and everyone has a slightly different way of playing it. [continue reading…]
{ 1 comment }
This one is from a just a little while back – about three months ago. Shamal Ranasinghe, co-founder of Topspin Media, did a presentation on Managing, Measuring, and Marketing With Data at the MidemNet Academy. He then published the presentation as a blog post on the Topspin blog.
The post highlights some of the features of the Topspin platform, and gives examples of methods to best collect and use data to make extremely targeted marketing decisions.
It blew my mind.
If you are involved in the marketing aspect of the music industry in any way, you need to study this blog post. Make sure you download the slideshow too.
http://www.topspinmedia.com/2010/02/marketing-with-data/
//stinson
www.producernotes.com
www.facebook.com/stnsn
@stsn (Twitter)
{ 0 comments }
In the most brutal sense of the word, a “conversion rate” is the simple measure of success or failure arrived at when you compare 2 things: how many people came to your website, versus how many of them actually bought something. It’s kind of like the prom- if you ask 10 girls to go to the prom, and they all turn you down, you’re probably doing something wrong.
The numbers, even for a moderately successful site, are pretty low- about 3 to 5 percent is good. So what does this mean? Are we all failures?
Does this mean that if you aren’t some greasy used car salesman, you can’t have an online business? Does this mean that artists who just want people to see their stuff can’t survive in a sharky world? Those are the first 2 images I saw in my head when I first learned about this from Harald Anderson, an internet marketing guru, as he was sitting across the table from me at the Sunset Grill in Nashville, TN, at 1 am a few years back. [continue reading…]
{ 0 comments }
Note: stinson, Radical Notion (independent media), or any of the other properties we own are in no way partnered with Topspin Media or the Berklee College of Music. This blog post is not an official review, as stinson has never had any first-had experience with using the Topspin platform. We in no way receive any compensation for writing this post. In fact, Topspin and the Berklee College of Music don’t even know we’re publishing this.
Truth be told, in many ways I wish Radical Notion (independent media) was Topspin Media. But I know we’ll get there eventually, as many aspects of what Topspin does (along with building on that via our own unique offerings) are what we have our sights set on for developing into over the long term.
In any case, Topspin has partnered with the Berklee College of Music online school to offer a course in direct-to-fan marketing, “Online Music Marketing With Topspin.” This is the second time they have offered this course, the first being a great success.
Direct-to-fan marketing is where the future of the music business is, and if you’ve followed me and what I’ve been constantly preaching for the last few years, you know that I’m a huge advocate of the types of ideas people like Seth Godin, Terry McBride, and Ian Rogers (among many, many others) share. [continue reading…]
{ 0 comments }
Mother/Father-Physical Heaven
Buy on iTunes
Buy on Amazon
Buy from Radical Notion Digital
Mother/Father-Self Titled EP
Buy on iTunes
Buy at CD Baby
Mother/Father-7" + CD Package
Buy on Radical Notion Digital
Wes Sp8-Please EP
Buy on iTunes
Buy at CD Baby
Buy at Radical Notion Digital
