Sometimes it’s not as much about putting on the most incredible live show anyone has ever seen. Sometimes who you’re sharing the bill with is not all that important. Sometimes it does not matter how many people will come out.
Sometimes it’s just about getting out and playing live, so that there is kinetic energy around your band. So that you are participating in the scene. So that the team who is managing you, marketing you, investing in you has talking points in their social circles and business contacts.
The bottom line is that if you create a strong emotion in just one or two key people – people who will talk about you to their friends and associates (sneezers as Seth Godin calls them) – it does not matter if that happened when you were the only rock band at a hip-hop show, playing to only three people.
//stinson
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