This one is from a just a little while back – about three months ago. Shamal Ranasinghe, co-founder of Topspin Media, did a presentation on Managing, Measuring, and Marketing With Data at the MidemNet Academy. He then published the presentation as a blog post on the Topspin blog.
The post highlights some of the features of the Topspin platform, and gives examples of methods to best collect and use data to make extremely targeted marketing decisions.
It blew my mind.
If you are involved in the marketing aspect of the music industry in any way, you need to study this blog post. Make sure you download the slideshow too.
http://www.topspinmedia.com/2010/02/marketing-with-data/
//stinson
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