Ever heard the expression “Don’t put the cart before the horse!”? Well, it’s time to bring it back out. Right now, there are a lot of bands and musicians who are whipping horses that won’t move. Why can’t they figure it out?
No one told them the secret.
Nobody explained to them that once the music industry actually died, and stopped the whole artist development thing, that they would have to learn how to replace the business end of things themselves, and earn their way in like any other business. No one told them that they are only interesting if they have already done most of the work that labels used to do, somehow, magically, with no money and no infrastructure.
So all these services popped up that allow them to sell their music online. But it’s a spam fest, no one cares. How do you reach through the clutter?
You do something truly remarkable.
You connect with people.
And if you find the right people, if you’re selling hotdogs and you pass over all the vegetarians to find those who eat meat-those who love what you have to offer-they will buy it. And the vegetarians might not buy it but who cares? Some of them will tell their meat eating friends.
This video explains how do to this, but it leaves out the secret sauce: that simple thing that you can do, which no one else can do. That gesture which is worth my attention, someone else’s attention, anyone’s attention. Because once you have people’s attention, once you connect with them, if you are offering something truly remarkable, you can build a business that is remarkable.
Connect with fans first, then give them a reason to buy.
Here’s the video:
http://www.techdirt.com/articles/20090422/0407024607.shtml
After you watch it, I want to hear back from you. What could you, or I, or anyone do that is truly remarkable? What is worth your attention? Drop a comment here, or email me at team@radicalnotion.net.
-Ernest
illuminati enterprises
http://teamilluminati.com
